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Submitted by: Ken Sy
The main reason why you were hired as a business marketing consultant is the fact that the company that you have applied for needs someone who can help them figure out a solution over a particular thing. They believe that they are no longer capable of handling the situation themselves and so they need someone to help them in ironing things out. Whether you are in the field of marketing, advertising, accounting, or finance, your help was called for because they believe that you can offer something that none of the other employees can possibly give.
Thus, the best thing for you to do is to think out of the box. If you are confronted with a situation, always think of an answer that is not the usual response to the said problem. If you keep on giving the usual answers, for sure, your help would not be that big after all. Take note that before you came, the said company has already thought of different answers to a particular problem. Thus, rehashing what they have already come up with back then would serve them no use.
Thinking out of the box means that you have to be unconventional. For instance you are given a million and you have to spend that for a day. People would think of vacation, and other material stuff to buy. This is the usual answer. However, if you think out of the box, you will find an answer in which the rest of the world won’t think of.
The same holds true for business marketing consultants. You always have to think that in order for you to rise above others, your answer must be something that they have never thought of before. It might be risky, but if you are certain of it, it must be worth the risk. Your consultation was sought for because they wanted you to give pieces of advice that are valuable.
The only way for you to achieve this kind of mentality is to expand your reading. Make sure that you know a lot about lots of stuff. You have to do researches if possible and make use of different resources. Try to read in between the lines and be critical in everything that you read. Do not be satisfied of what you just hear from others. Do more and read more. As they say, always be willing to go the extra mile. This might be difficult for you, yet this is the only way for you to be really successful.
All these and more are the keys to become successful business marketing consultants. You better have to start moving now or else it will be too late. Just like you, hundreds and thousands of other aspirants out there work their asses out just to make it big in this industry. Thus, if you drag heels and you dont keep moving as fast as they do, you will never succeed in this field. Good luck and all the best in this endeavor.
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